Gone are the days when you used to sit in front of a desktop screen seeing your webpage load or a video to stream, the times have changed and with Internet generations evolving, we are not very far away from witnessing the fifth generation of the Internet, 5G as they call it.
Today, users want to look at beautiful websites, creative animations and intuitive websites. Each business aspires to make such a website by availing services from a leading web development company only for one popular reason – to enhance user experience and engagement, which is also the need of the hour.
Traditional approaches to building a website do not stand in line with modern trends and technological advancements. Hence, to get hold of visitors’ attention, you need smart solutions.
Artificial intelligence (AI) is certainly the answer.
AI holds the potential to completely transform the web development process allowing programmers to focus on aspects like strategy development and planning.
According to a forecast report, the AI market will be valued at USD 190.61 billion by 2025 which is not only an eye-opener for all of us but a signal to board the bandwagon as soon as possible.
As of 2017, the following were the reasons why businesses include AI in their practices, most popular being the need to obtain and sustain competitive advantage.
Neither limited to one industry nor to a few reasons, AI is a saviour for many disparate organizations.
Out of the bucketful of reasons for AI-driven web development we list the most essential ones below.
- Grants the process much-needed pace
Programmers write algorithms to make software smart and quick. Traditional algorithms do not become smart over time however, if they are powered by AI they can learn over a period of time and become more intelligent.
AI-powered algorithms can automatically input/update data records in the system. Additionally, they can help in predicting and bypassing a probable tech issue.
Further, with self-learning techniques, AI algorithms can be empowered to write a piece of code from scratch. With zero involvement of humans, web development can be made several times faster than usual.
- Simplifies the customary facet of designing
AI-powered assistants can come in quite handy here. They can be programmed to capture, store and analyze a variety of data sets asked in form of questions from the user or a web developer.
Say, for example, design preference, colour choice, page structure, brand objective and more, based on which the smart assistant can recommend design templates and elements.
Thereby simplifying work for website designers and developers as the recommended templates and layouts can directly be taken forward for further processing and modifications (if required).
You can try your hands on some popular web design tools powered by AI available on the market, including The Grid, Duda and Sacha. And don’t forget to share your experience with us via comments section.
- Diagnoses bugs automatically and even resolves (sometimes) them
Manual testing is a cumbersome task. It takes a lot of effort to test, identify and report the complexities of a system. With so many things to test, a human is likely to commit errors. There are tools available in the market that automate testing, but with limitations.
Currently, the use of AI in diagnosis is rated at 11%. While it is 25% for predictive analysis and 55% for risk analysis.
AI-powered systems bring a lot of significant things to the table.
- They make customized web development process quick, with a faster and accurate testing rate.
- They process and analyze stored data to predict/identify future outcomes, errors and faulty patterns.
- Not just this, they can be programmed to fix the bugs too.
What this means is that bugs are resolved at the time of detection. Hence, you get a bug-free solution built in lesser time than a traditional web application development process.
- Converts statistical data into decision-making insights
AI-driven web development can help in website analytics by auto-creating reports depending on user behaviour, interaction, preferences and past habits. The AI tools can empower web developers to gain insights about how users interact and view a specific page of the website. Based on which effective strategies and plans can be created.
Gartner predicts that by 2023, AI and deep learning will be the most common practices in the field of data science
- Excels at search engine marketing
There are multiple factors responsible for a website to rank higher on a search engine results page. Understanding the same requires not only the knowledge to use the web analytics tools but skilled personnel to interpret the derived data. It is not the case with AI-driven tools. They are smart, intelligent and quick.
The AI-powered predictive engines can help web developers in learning about issues that may impact the SEO of the website. Issues related to website architecture, content, sitemaps, 404 errors and more can be sighted by the AI tools. Resolving such issues will not only improve your website but also the ranking on search engines.
- Enhances user experience
AI-powered chatbots can improve the user experience by answering customer queries in a personalized manner. Since they have the ability to understand, interpret and fetch relevant information, at no point the end user will feel interacting with a robot and not a human customer service executive.
According to Gartner, by 2020, about 80% of online visitor interactions will be handled by AI-powered bots.
AI bots can trigger real conversations by learning from past comments and interactions. They can be useful in replying to blog comments and customizing an order for a customer.
Unlike humans, chatbots do not get tired or need lunch or tea breaks or occasional offs – meaning your customer care system can run 24×7 and 365 days.
Implement artificial intelligence in your web development process
With so much on offer, AI is the thing you, as a web development company, need to include in your development practices. This will not only help you serve better to your clients but will empower your clients as well.
All developers need to do is select the adequate AI development platform and input appropriate data.
The possibilities with AI are endless and it’s only a matter of time when we see it dominate the technology landscape.