One of the basic rules here is, making your profile as strong as possible by giving weekly or monthly quizzes, test, adding the expertise skills and sharing your experience.
All the information provided must be true and apt. Mal trade should never be your concern.
Not much of a strategy is required to work on Upwork:
Combine your practice with technology, for advancement in technology and practice makes the best combo.
Never forget to emphasize on adding up as many skills as possible because the world is biggest and it is always looking for the skills that you possess.
Look for the projects of your interest and prepare a report covering all the issues you faced while going through the requirement and never forget to include the solutions for the part of requirement you understood.
To move ahead of the crowd, you should make sure that you are aware of advancements in technology and have enough knowledge about day to day changes in the demand coming from the client’s end.
Once you are acquainted with a client, make sure you maintain a friendly convo. And to achieve a friendly convo you must never force your client into the deal of your concern. Set them free, let them explore and come back to the best.